In today’s increasingly demanding online world, one of the quickest ways to drive existing or potential customers and users to a competitor is by having a nonperformant website or app. With users becoming more discerning, you need to ensure that you’re providing the best web experience possible. This reality has pushed performance optimization to be one of the most important disciplines in app and website development. Well-designed and smooth-performing apps and sites can lead to greater conversion rates and a better user experience (UX) in all contexts.
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